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Experience
What I Bring to Your Business
With over 14 years of experience in banking and embedded finance, I offer a unique combination of strategic insight and hands-on expertise in scaling B2B core banking and SaaS platforms. My background spans across commercial leadership, demand generation strategies, revenue operations, and sales processes, allowing me to offer support tailored to your specific needs.
Key Areas of Expertise:
B2B Core Banking & Embedded Finance:
Extensive experience in tech sales, driving growth and adoption of core banking and embedded finance platforms.
Sales Strategies & Commercial Leadership:
Demand Generation & Forecasting Models:
Crafting sales strategies, leading teams, and implementing best practices that accelerate growth.
Building tailored demand generation initiatives, sales pipelines, and revenue forecasts that align with company goals.
Contract Negotiation & Pricing:
Expertise in structuring pricing models and commercial agreements that drive value and maximize revenue.
Embedded Finance Network:
A strong network across the UK and EU, including BaaS, SaaS, and corporate contacts, giving you access to valuable market connections.
Personal Branding & PR:
Leveraging my personal brand for visibility and public relations support.
Engagement
Models
I offer a phased approach to scaling your commercial operations, starting with advisory services and evolving into full-time strategic support. My flexible engagement model ensures you get the right level of expertise at every stage of growth.
Phases of Working Together
2
Project-Based Support (Fractional CRO / VP Sales)
As your business begins to scale, I step in as a part-time fractional Chief Revenue Officer (CRO) or VP of Sales. This dedicated support will help you refine your sales processes, build demand generation strategies, and improve forecasting models, all while aligning with your broader business objectives.
3
Ramp (Full-Time Fractional or In-House Support)
When you're ready to accelerate growth, I offer full-time fractional or in-house support. This phase provides the expertise needed to build a high-performing commercial team, ensure market alignment, and prepare your business for the next stage of fundraising or expansion.
Mission:
Drive Growth through Fractional Commercial Expertise
MPath brings together over 14 years of sales expertise, helping startups & Scaleups across the fintech world navigate critical stages of growth. Whether managing a pivot, launching a new geography, entering a new industry vertical, or bolstering your existing footprint, MPath helps to design and implement the right sales strategy to drive hyper focused and measurable results.
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Combined with an ecosystem across the Banking and tech industries, MPath can also bring forward best of breed partners to support other areas of growth. These include identifying what your GTM strategy should encompass, competitor analysis, marketing support, Product & Tech team revamp / overhaul.
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​We believe that the industry requires fractional support, in order to maintain burn rates, and help correct the industry towards a path of profitability. MPath brings the ready-to-launch insights needed to rapidly tackle.
Let’s Build the Future of Embedded Finance Together
I understand the unique challenges that come with scaling embedded finance platforms and SaaS businesses. My goal is to provide you with the expertise, guidance, and strategies you need to succeed—whether you're looking to refine your GTM approach, close your first deals, or expand into new markets.
Let’s discuss how we can collaborate to take your business to the next level.