I specialize in several key areas that are critical to scaling your business efficiently and effectively. Here’s a breakdown of how I can support your growth:

I’ll help define and launch targeted demand generation initiatives that resonate with your ideal customers. By tailoring messaging, mapping personas, and working with marketing to develop content, we can build ABM strategies and campaign sequences that drive qualified leads.

I actively participate in closing deals by supporting qualified opportunities. From pitching and pricing to negotiating terms, I’ll leverage my expertise to speed up the sales cycle, reduce friction, and maximize upsell potential to ensure long-term revenue.

I help you build and launch a sales pipeline and forecasting model that aligns with your commercial goals. This creates better predictability, which is essential for fundraising, scaling, and making data-driven decisions that support your GTM efforts. I also ensure cohesion between sales, tech, and product teams to align the roadmap with market demand.

I’ll work with your team to build a P&L that supports your GTM strategy, ensuring your financial plans are aligned with your business growth objectives.

I offer ongoing advice on a variety of topics, including GTM strategies, prospecting, sales processes, product development, contracting, and legal considerations.

Building the right commercial team is critical. I’ll help you hire, train, and scale your teams across sales, marketing, presales, and customer success, ensuring that each department is set up for success.

I collaborate with your tech and product teams to ensure the roadmap aligns with market needs. By leveraging my experience in both product-led SaaS companies and embedded finance, I can help you create a competitive, market-ready platform.

In addition to ongoing advisory, I can support ad-hoc projects that require specific expertise, including team structuring, performance reviews, and organizational scaling.